Research
- What is your default base size for studies run on Zappi? Is that enough?
- Does Zappi offer respondent-level data?
- Does Zappi offer crosstabs?
- Is it possible to filter my data to look at different slices of the population?
- Can I upload historic brand norms on the Zappi platform to use for my analysis?
- If I previously used Link with Kantar Millward Brown service, will I have access to the same normative framework when I switch to Zappi?
- What normative benchmarks are available?
- How do I choose the best tool for each business question/stage gate?
- Does Zappi have a particular stance on methodologies (e.g. system 1 v. system 2)?
- Does Zappi exclusively offer partner methodologies (e.g. Kantar)?