Logo
Return to Zappi
  1. Zappi Support Centre
  2. Frequently Asked Questions
  3. Research

Research

Follow New articles New articles and comments

  • How does Zappi test for statistically significant differences?
  • What is your default base size for studies run on Zappi? Is that enough?
  • Does Zappi offer respondent-level data?
  • Does Zappi offer crosstabs?
  • Is it possible to filter my data to look at different slices of the population?
  • Can I upload historic brand norms on the Zappi platform to use for my analysis?
  • Two of my stimuli have the same score, but only one of them is showing a statistically significant difference to a norm or benchmark score. Why is this?
  • If I previously used Link with Kantar Millward Brown service, will I have access to the same normative framework when I switch to Zappi?
  • What normative benchmarks are available?
  • How do I choose the best tool for each business question/stage gate?
  • Does Zappi have a particular stance on methodologies (e.g. system 1 v. system 2)?
  • Does Zappi exclusively offer partner methodologies (e.g. Kantar)?